Disabled shoppers represent £249bn of spending power. Known as the “purple pound”, they remain the largest untapped consumer market. This year, Coresight Research even estimated the adaptive clothing market will reach $288 billion in 2019.
The UK high street does not yet reflect this shift. Unlike the US, where a handful of mainstream stores have adaptive lines, UK retailers remain slow to enter the market. Designers must also address the unmet demand for disability-friendly workwear and occasion wear as identified in the project with Manchester Metropolitan University.
Marks and Spencer’s are selling easy dressing range for children in stores and online. Tommy Hillfigger has had some success with an inclusive range each season, however the clothes are very expensive. Therefore I feel there is a market for my clothes and my business has the potential to grow.
References: The Guardian